Help Centre

How Do I Use This Website?


We hope that the way in which you interact with our website is clear and intuitive.

The website allows you to book tickets and packages for events and attractions. You have a virtual shopping basket into which all of your selections are placed.

You can select any event by clicking "Book Now" or read more information on the event by clicking "More Info". In most cases, clicking "Book Now" will take you through two more steps before the event is placed into your virtual shopping basket. These steps are:

  1. Select a date when you want to see the event. In some cases, there may be multiple performances/time slots on your selected date in which case you will be asked to select which performance/time slot you want to book for. This step may be skipped where an event only has one performance date and time.

  2. Select the type of ticket you require. Ticket types may vary for parts of house (the areas in the theatre where you can sit) or concessions (adult, child or other concessionary ticket types).

For allocated seating events (where you are assigned specific physical seats at the venue) you will be informed of the seat and row number when the event is placed into your virtual shopping basket.

Once you are ready to proceed with your purchase, you can take your virtual shopping basket to the checkout. Here you will be required to:

  1. proceed as a guest without creating an account OR

  2. proceed by creating a new account OR

  3. sign in to your existing account by entering your username and password (your username is normally your email address)


After completing one of the steps above, you will be asked to enter your payment card details and click "confirm". If the payment is accepted, you will be presented with your confirmation page and a confirmation email will be sent to your email address.

Frequently Asked Questions


Q: I can’t remember my password. How can I find this out?

A: There is a link to reset your password where you sign in to your account.  Alternatively, you can follow this link to access the password reset page.

Q: The video clips won’t play on my computer. How can I watch the video clips?

A: You will need to download and install the latest version of Adobe Flash Player.

Q: I would like to bring a group to the theatre. Can I do this via LOVEtheatre?

A: LOVEtheatre’s sister company, Group Line, specialises in group bookings for all major West End theatres. There are substantial savings to be made by going to the theatre as a group. For more information please call +44 (0)20 7420 9700 or go to

Q: How long will it take for my tickets to arrive through the post?

A: Tickets are despatched by second class post so will take approximately 5-7 working days to arrive (within the UK). If you haven't received your tickets from our postal provider within 3 days of the performance date, please email [email protected] with your booking reference so we can make alternative arrangements.

Please note that Arena show tickets are dispatched via the Arena venue, and may not be dispatched until 1 to 2 weeks before your selected performance date.

Q: I am collecting my tickets from the theatre. When can I do this and what do I need to take along with me?

A: You can collect the tickets on the day of the performance, matinee show tickets will be available for collection from 1.30pm, evening show tickets will be available for collection from 6.00pm. However please note that the theatre box offices can become extremely busy close to the start of the performance so try to collect your tickets at least half an hour beforehand. You will need to take along a copy of your confirmation email and the credit/debit card you used to pay for the tickets.

Q: I bought these tickets as a gift, so how can I arrange for someone else to collect the tickets from the theatre?

A: Please provide the person attending/collecting the tickets with a letter of authorisation allowing them to collect and sign for the tickets booked on your behalf.

Your ticket collection authorisation letter will require:

  1. The Cardholder’s name and address,

  2. A message clearly authorising the person to collect the tickets booked for Show/Date, under Order Refernce,  with Visa/MasterCard/Amex etc. (last 4 digits of the card) booked on my behalf,

  3. The signature of the Cardholder for the booking.


Q: Is it safe to pay with my credit card online through LOVEtheatre?

A: We consider the security of all personal information you submit to us to be of critical importance. Our secure server software (SSL) is the industry standard for secure commerce transactions. All personal information, including credit or debit card number, name and address are encrypted using 256 Bit Strong SSL Encryption so that all transmissions over the Internet between your browser and our server cannot be read by any unauthorised personnel.

Q: Can I also book London restaurants and hotels through LOVEtheatre?

A: Yes. We work with a number of restaurant partners throughout Central London with something to suit all budgets and culinary tastes. We also have a wide selection of hotels available throughout London at competitive prices. Please call 0800 912 6957 with your requirements or email [email protected]

Important note for bookings made for packages with the LOVEtheatre Restaurant Directory Passes: Restaurants may have limited availability during December, St Valentine's Day, and school holiday periods, so please ensure you call your chosen restaurant to reserve your table in advance to avoid disappointment. LOVEtheatre Restaurant Vouchers are valid for 2 months from the performance/visit date, so you may choose to dine another time after your selected event. Please ensure that you present your meal vouchers on arrival at the restaurant. Failure to do so could result in you paying again.

Q: How can I speak to someone directly with a query about my booking?

A: You can call us on 0800 912 6957. Our office hours are 9am-10pm Monday to Saturday, 10am-8pm Sundays GMT.

Q: Do you have a mailing list so that I can receive your special offers?

A: You can sign up to our newsletter using the form on our front page.

Your visit to London won't be complete without tickets to a world class West End show! Below is a handy guide to how and why to book your london theatre tickets at LOVEtheatre.

Discount London Theatre Tickets & Cheap West End Seats

Bookmark our Special Discount Ticket Offers page for continually updated cheap ticket offers on seats for the hottest West End shows. Discount offers include money off seats for many weeknight performances and other selected dates, plus 2-for-1 deals on many of London's best productions.

Advance London Theatre Ticket Bookings

The most popular West End shows are typically available to book at least six months in advance. Of course the sooner you book, the better your seats will be. You can count on us to always have the most up-to-date information -- our listings are updated daily with extensions on ticket booking blocks and extended performance schedules.

Last Minute Theatre Tickets

We may still have seats available on the day of a performance, which can be booked online or over the phone and left at the theatre for you to pick up. Just call us on 0800 912 6957 to find out what is available for tonight.

Theatre Ticket Discounts for Groups

Groups of as few as six people are often eligible for special discounted rates on tickets. For more information or to book tickets for your group, visit our sister site or call +44 (0)20 7420 9700 to speak to one of our group ticketing experts. Group Line has been voted 'Best Group Ticketing Agency' a record-breaking eight times at the annual Group Travel Organiser Awards, secured the 2006 Coach Tourism 'Ticket Supplier of the Year' Award and is also the proud recipient of the prestigious 2006 and 2008 Group Leisure Award for 'Best Ticketing Agency'.

Package Show and Meal Deals

Book one of our special show and meal deals and your tickets will come with a voucher for a two or three-course dinner at your choice of a selection of London's finest restaurants. New packages are constantly being added.

Why Book Tickets With LOVEtheatre?

As well as all of the great ticket booking options listed above, including special offers and restaurant deals, LOVEtheatre boasts the following:

Official STAR Agent (The Society of Ticket Agents & Retailers).

It is our pledge as an official STAR agent to:

  1. Clearly identify the face value of any tickets purchased and any additional booking fees.

  2. Highlight any terms and conditions, including transferability, cancellation and viewing restrictions.

  3. Handle bookings in a polite and courteous manner, giving the highest standards of professional service.

...and we're happy to do it!

Great Seat Locations

We have a wide selection of seat locations and price bands for you to choose from for any show, ensuring that you always have a great seat, no matter what your budget. Check our venue information and seating plans for each theatre to see exactly where your seats will be, as well as to get the theatre's address.

Simple & Secure Ticket Booking Process

LOVEtheatre features an easy process to book your seats. Just choose your show, number of seats, date and time, view the available seat locations from a variety of price ranges, enter your contact and payment details. Then, your tickets are confirmed! We consider the security of all personal information you submit to us to be of critical importance. Our secure server software (SSL) is the industry standard for secure commerce transactions. All personal information, including credit or debit card number, name and address are encrypted using 256-bit security so that all transmissions over the Internet between your browser and our server cannot be read by any unauthorised personnel.

Ready to book your seats? We offer two easy ways to buy london theatre tickets:

Online: Browse the LOVEtheatre website  | Via Phone: 0800 912 6957