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Sugar Daddy

event

Hot off acclaimed runs in Edinburgh, London, New York, and across North America, and as seen on Late Night with Seth Meyers, join comedian Sam Morrison for the remarkable true story he never wanted to happen.

Part stand-up, part storytelling, and part emotional excavation, SUGAR DADDY is both shockingly funny and unexpectedly romantic.

One summer in Provincetown, Sam met the sexy silver zaddy of his dreams. But in the midst of the pandemic, the love of his life tragically passed away.

Searching for a way to survive his grief, Sam did the only thing he knew: he turned the unbearable into comedy. Done live on stage. In front of thousands of strangers. Some of them straight. All around the globe. And called the show SUGAR DADDY.

The result is an outrageous, deeply human story involving: love and loss, seagull attacks, New York muggers, unexpected encounters with Jehovah’s Witnesses, and a surprise diagnosis of Type 1 diabetes.

Book your SUGAR DADDY tickets with LOVEtheatre today!

What is SUGAR DADDY about?

Turning grief into comedy, Sam Morrison delivers a romantic, funny and exciting comedic night.

Ticket Information

Tickets are available for performances from 5 March – 4 April 2026.

Show Information

Age Guidance: TBC

Cast & Creatives

Sam Morrison

Age Guidance: 18+

Booking Period

5 Mar - 4 Apr 2026

Weekly Performances

Sunday 2:00PM, 6:00PM
Tuesday 7:00PM
Wednesday 7:00PM
Thursday 3:00PM, 7:00PM
Friday 7:00PM
Saturday 7:00PM

For group bookings of 10 or more:
Submit a request online

Or call 020 7206 1176

Venue Information

Underbelly Boulevard Theatre

6 Walker's Ct, London W1F 0BT

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Nearest Tube/Rail Station

Piccadilly Circus, Tottenham Court Road, Leicester Square

Reviews

Broadway World

'Nothing I can write will truly describe the brilliance of this stand-up show… There simply isn’t enough hyperbole.'

Broadway Baby

'One of the most powerful and fearless hours of comedy you’ll see this Fringe.'

The Guardian

'A fantastic show … Made me eager to see what Morrison does next.'

The New York Times

'Arch sass and polished panache … remarkably fast and furious.'