About Us

LOVEtheatre is proudly owned and operated by The Ticket Machine Group Ltd, a multi award winning, London based ticket agency, recently acquired by The Ambassador Theatre Group Ltd (ATG), the world’s number one live-theatre group.

Since its creation in 1991, The Ticket Machine Group Ltd has grown to be one of the most highly respected ticket agencies in the UK, selling over 750,000 tickets each year through its extensive, top quality allocations. The company also owns other famous ticketing brands such as Group Line, Show Pairs, Lashmars and New York based, Leisure Connect.

Famed for its approach to customer service, LOVEtheatre customers can always be assured of a safe, secure and relaxed ticket buying experience.

Registered Office Address: 2nd Floor, Alexander House, Church Path, Woking, Surrey GU21 6EJ


LOVEtheatre is an official agent for booking London theatre tickets, featuring exclusive ticket allocations for each major venue and for the most popular London shows, events and attractions.

LOVEtheatre is a full board member of STAR (The Society of Ticket Agents and Retailers).

STAR - the Society of Ticket Agents and Retailers - was formed in 1997 and is the leading self-regulatory body for the entertainment ticketing industry across the United Kingdom, with many of the biggest names in ticketing as members. STAR members include major UK ticket agencies as well as numerous venues and box offices in London and across the country. There are also associate members in other industries (such as travel) where entertainment ticketing forms part of their business and affiliate members who do not sell tickets directly to the public but support STAR's work.

What does STAR do?

As well as working with government and other bodies for the benefit both of consumers and the ticketing industry, STAR offers general advice and information on ticket buying and provides a dispute resolution service for customers who have a problem with their purchase from a STAR member.

In 2009, STAR published Model Terms and Conditions for the sale of entertainment tickets which were developed with the co-operation of the Office of Fair Trading with the intention of establishing an industry standard.

In recent years STAR has been at the forefront of cross-industry initiatives to improve consumer confidence and make ticket buying safer, working with the Office of Fair Trading and the Department for Culture, Media and Sport on ways of combating ticket fraud and mis-selling and on the introduction of Model Terms and Conditions of Sale.

Buying entertainment tickets from a STAR member - in person, by phone or online - enables you to buy with confidence, as all members sign up to STAR's Code of Practice, which requires them to treat customers fairly and make all transactions clear and straightforward.

Customers buying from a STAR member benefit from:
  1. A means of differentiating reputable agencies and box offices from potentially less scrupulous ticket sellers

  2. The STAR assurance on standards of service and information from members

  3. Clear information about where and how to buy entertainment tickets

  4. An independent dispute resolution service