The EDF Energy London Eye is delighted to announce its brand new in-capsule experience, which will be available to all guests who visit London’s most iconic landmark. The London Eye’s capsules are now complete with state of the art Samsung Galaxy Tab 10.1 devices, displaying bespoke content created by LMC design and Henry Stuart Photography exclusively for the London Eye.

The interactive touch screen guides are designed to enhance the guest experience as they take in the views from the world’s tallest cantilevered observation wheel. It provides a more interactive way to take in the capital’s best sights and is available as part of the standard ticket price. Features include key information on landmarks that can be seen from the London Eye as well as a 3D view of each sight, further bringing it to life before the visitors’ eyes. Innovative, 360 degree non-stop-24-hour filming has granted the EDF Energy London Eye and its guests the first ever multi-dimensional views of the spectacular sights of the capital.

The highly functional interactive guide enables guests to access key information about the landmarks they can see; all you will need to do is touch the landmark on the screen that you’re interested in or search the name of the landmark to find it. By doing this you can access key information about 44 famous London landmarks, 24 hour time-lapse photography, 360 degree day and night views from the London Eye and bird’s eye views of some of the key landmarks as well as a unique “look inside” some of the structures for a unique perspective.

Andy Griffiths, Managing Director, Samsung UK and Ireland said: “We’re delighted to be able to enhance the experience of London tourists and residents when they visit one of the Capital’s best known landmarks. The Galaxy Tablet is the perfect device for giving you all the information you need at your fingertips and its innovative screen technology will ensure that everybody visiting the EDF London Eye has the opportunity to see the capital city in a new and enriching way.  This collaboration is a perfect example of Samsung, an Olympic Worldwide Partner and the EDF Energy London Eye, London’s Premier Tourist attraction, working together to create a more fulfilling Games experience for the millions of people who will be touched by the London 2012 Olympic Games.”